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Class of 2010

"Don't ever, ever quit. Recognize that stopping now, regrouping to try a new approach is not quitting. In case you quit, you'll regret it forever." ~ Rudy Ruettiger

I caught a snippet from The Early Show this morning reporting on a young American graduate, with a 3.72 GPA, unable to finding work in his field of marketing and living back at home along with his parents as they could not afford rent. Asked by the reporter how they felt about being back in his childhood bedroom, they understandably answered that it was demoralizing.

According to the United States Department of Labour, America's unemployment rate is at 9.9% and according to Statistics Canada, they are not far behind at a rate of 8.1%. As I look at my own kids, 8 and 4, I wonder what their future holds. In a business world where graduation from post secondary institutions is always followed by finding a traditional job, I am not surprised that these gifted graduates are struggling to find their place in corporate North The united states.

Job-hunting advice provided by the CBS correspondent listed which fields are the most popular. This advice is helpful if you have graduated in one of those 'hot' fields, but, what in case you didn't...now what?! Her advice and tips were directed towards how to find jobs in this challenging economic climate.

In lieu, I would challenge those graduates to take a fresh look at how they envision their career. Does their field of study need that they work in a job housed in a brick and mortar company? Is their area of expertise something that can be provided on a contract basis while working from a remote location, e.g. a home office? Do they possess an entrepreneurial spirit that would facilitate switching their job hunt to building their own business?

It is time, in my view, to turn the traditional idea of work on its head! Beginning a business as a virtual worker is one of the least pricey businesses to get off the ground. Your main product/inventory is your intellect and expertise; your method of delivery is over the phone, on the computer and by video conference; and, your 'corporate headquarters' is your own residence office.

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Put a Little Social Media in Your Job

Candace has sent resume after boring resume for positions as a Human Resources Generalist with small or no response. John's 15 years of industry experience as a project manager is netting him absolutely no interviews. After 10 years as an account manager with an IT company, Tanya is having trouble making any connections & her unemployment benefits are walking out. In case you can relate to these two candidates, it is time you jumped on the Social Media Promotion bandwagon - become your own PR manager & start promoting your largest asset...YOU!

In this age of high-speed connectivity, they are accustomed to immediate answers. It is no different on the corporate front. Businesses are utilizing social media as an avenue for not only checking your "background", but testing your knowledge base & relevant connections. With all the free exposure you can rack up online, why are not more people doing it? Because it is not often known. Yet search engines diligently crawl all over these mediums & the more sites you register with & participate on, the more search engines love you!

Using Google as your e-presence gauge, type your first & last name in to the google search bar. Are you listed on the first page of results? More importantly, are the instances where your name appears at all relevant to your industry? If not, it is all right...hire yourself, beginning now.

The huge two of the social media world are Facebook, Twitter & LinkedIn. When looking for a job, be selective of the kinds of postings you submit...especially on Facebook where users have free reign. Keep it light & show some of your character - but the largest advantage to you is found when staking ground in your expertise. Build your credibility by joining groups that have common professional interests, post links & helpful tidbits about your industry...let people know what you do & where your passion lies.

Facebook - Facebook lets you generate "Pages" from your profile. Generate a page that is dedicated to discussions, news & tidbits about what you are currently reading, learning, working on, or interested in. If your background is in Human Resources, you might post a link to an article you recently read, "5 Tips to Improve Worker Relations". Dedicate this special page to you as a professional. Invite your relatives & friends to become fans of your page...each one who "Fans" you will fundamentally be promotion for you which means your name will pop up on each of their recent news listings. Bingo!

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How to Get a Wonderful Picture

The next time you are doing something fun with somebody you love have them take your picture. Mobile phone pics appear to work fine. Our faces convey feelings and expressions when we are with people they love that I find impossible to duplicate in other perhaps more formal settings. A lot for my aspirations to be a huge star!

Obviously you'll leave out the balloon animals or the Margarita glasses and wear business oriented apparel, but that is all you require to pay attention to.

Crop appropriately and you'll have a picture that makes people feel you are somebody they require to get to know.

Add your picture to all of your social networking profiles. Open a DISQUS and Google openID account together with your picture included. When people are seeing your warm engaging picture in various places around the world wide web, they will feel like they already know you. It can help together with your job search networking.

In working with my clients to generate their personal high-velocity formula for locating a job in the hidden job market, I noticed that some pics make the person appear to be approachable, friendly and warm. Other pics don't have the same impact.

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